Media Advocacy Goals 2004 - 2005:

•  Identify partners to help respond to media stories on underage drinking 

• Develop internal capacity to initiate media advocacy campaigns

            Media Advocacy Activities 2004 - 2005:

• Collaborate to identify partners and develop campaigns

  • Identify and prepare key spokespersons

  • Frame messages appropriate for changing alcohol environments 

• Develop relationship with media

  • Initiate and respond to media calls

  • Write letters to the editor and op-eds

  • Stage media events